As a Marketing Specialist, you will play a pivotal role in shaping and implementing marketing strategies that drive brand awareness, engagement, and lead generation. Working closely with the sales & marketing team, you will contribute to the development and execution of multi-channel campaigns, utilizing your creativity and analytical skills to achieve measurable results.
Responsibilities:
- Develop and implement effective marketing strategies to achieve organizational goals.
- Collaborate with cross-functional teams to create compelling content for various channels, including social media, email, and website.
- Conduct market research to identify trends, opportunities, and potential threats.
- Manage and optimize digital marketing campaigns, including SEO, SEM, and social media advertising.
- Analyze campaign performance and provide regular reports, making data-driven recommendations for improvement.
- Monitor industry trends and competitor activities to stay ahead of the curve.
- Assist in the planning and execution of events, trade shows, and other promotional activities.
- Contribute to the development of marketing collateral, presentations, and other promotional materials.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels and strategies.
- Excellent written and verbal communication skills.
- Proficient in marketing software and tools.
- Creative mindset with the ability to think outside the box.
- Strong analytical skills and a data-driven approach.
- Posseses own transport.